Can I unlock different characters?

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I've just started playing the game, but I've noticed that in addition to Kung Fury, there are other characters from the movie standing in the background:
Why are they standing there at the start of the game? Is there a way I can play as them or unlock them somehow?
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Can you get every character in Genshin Impact?
Players will need to spend an in-game currency called Fate to unlock any additional characters. You can spend a Fate at any time in the game's Wish menu to get a randomly drawn character or item.Can you unlock all characters in smash Ultimate for free?
Before you can fully unlock a character, you'll need to defeat them in a one-on-one battle. The only way to unlock Smash Ultimate's DLC characters, like Sora or Banjo & Kazooie, is by purchasing them.How many characters to unlock in Smash Bros?
Unlike previous iterations, Super Smash Bros. Ultimate only starts with the original cast of 8 Fighters from Smash 64. All other fighters must be unlocked by various means - the only exception to this rule are the Mii Fighters, which can be created at any time.Why can I no longer unlock characters in smash Ultimate?
A likely scenario is that you've failed to unlock some characters by being defeated by them in their unlock fight. In this case you won't be able to rematch them by doing regular battles in Smash modes; you will have to go to the Challenger's Approach option in Games & more.How To Easily Unlock All Characters FAST | Super Smash Bros Ultimate
Sources: Stack Exchange - This article follows the attribution requirements of Stack Exchange and is licensed under CC BY-SA 3.0.
Images: Felicity Tai, Felicity Tai, Mathias Reding, Anete Lusina