Does Bloodborne exist in the same universe as the Dark Souls games?

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I have heard of small "easter eggs", such as the priest in Bloodborne saying "Umbasa". There's not much online - anyone know for sure?
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Is Bloodborne a part of Dark Souls?
Even FromSoftware's official Souls games exist in separate continuities (excluding Dark Souls 2 and 3, which are direct sequels to Dark Souls), although they all share various aspects. Bloodborne, for example, is a Souls game, despite not having the word 'Souls' in the title.Do the souls games take place in the same universe?
The game takes place in the fictional kingdom of Drangleic, where the player must find a cure for the undead curse. Although set in the same universe as the previous game, there is no direct story connection to Dark Souls.Connections Between Dark Souls, Bloodborne, and Sekiro
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