How can a Peasant have several EVO2 heros?

While fighting in the Arena earlier, I noticed an icon I don't ever remember seeing before:
Since the other player had decent army of heros with several EVO2 heroes, I thought it might be something very powerful (they were ranked around 2000 in the Arena) and looked in the wiki, just to realize it's the first title, Peasant!!
How can a user build such a strong hero army and still not gain enough might to level up the title?
Is this a bug in the game, or someone hacking it? Or can this be done in legit ways?
P.S.
I took the screenshot bit late, being shocked... there were other heros who died during the fight.
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Terry Jones-Medieval Lives-The Peasant Part 1
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