How to generate fan power in Chroma Squad?

How to generate fan power in Chroma Squad? - Pensive man with electrical wire and ventilator in hands

In Chroma Squad, when you hire a marketing agency, you can activate several bonuses that cost "fan power". After an episode is recorded, you collect some amount of fan power, which you can use to activate more buffs, if you have enough. What determines this amount?

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