Most efficient way to farm gold on Marvel Contest of Champions?

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I have the feeling that before v5.0 release, everyone was sitting on a pile of gold. I used to have 500k. Now that I got a couple of 4* and I no longer need to rank up 2*, I see my gold just going down the drain.
What is the most efficient way to farm gold on Marvel Contest of Champions?
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What is the fastest way to get gold in Marvel Contest of Champions?
Marvel Contest Of Champions: Best 4-Star Characters- 8 Ghost Rider - Mystic.
- 7 Hulk - Science.
- 6 Quake - Science.
- 5 Corvus Glaive - Cosmic.
- 4 Daredevil (Classic) - Skill.
- 3 Magik - Mystic.
- 2 Ronan - Cosmic.
- 1 Blade - Skill.
How To Farm Gold - Easy Gold Guide! MCOC
Sources: Stack Exchange - This article follows the attribution requirements of Stack Exchange and is licensed under CC BY-SA 3.0.
Images: Markus Spiske, Johann Piber, Kai Pilger, Jonathan Petersson