What can I do in Rimworld after getting the basics set up?

I've started playing Rimworld, and I'm finding it interesting, but I've run out of ideas for what I should do next. So far I've only got 3 colonists, I've setup housing for all of them, a mess hall, a trading beacon and power etc.
What I don't know is how to proceed from here. I can research, but what are some short term objectives I can aim for while this is happening? What are some longer term objectives?
Maybe another important thing is how can I get more colonists? I've read that I can buy slaves, or capture enemies, but I've not been attacked and the only slaver I saw came before I had a trading setup. Should I capture visitors perhaps?
Best Answer
While the given long term objective is to build a ship and leave the planet you are free to choose your own objectives. From building small little tree-huts to all your pawns with personal storage to become a huge cotton producer and earn money making superb quality touques. It's all about up to make your own story in Rimwolrd!
I had this very long-term objective once but then came this storm and a lightning started a fire to have 80% of my cotton crops burnt and two pawns with severs burns. Ouch..
My colony is leader producer of muffalo dusters and cobra skin cowboy hats!
Point is - there is no restraints - make your goal or let the random events make a story for you.
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What do you do at the beginning of RimWorld?
RimWorld: Beginner TipsHow do you play RimWorld basics?
To start, set your best Doctor, Warden, Cook, and Grow to priority 1 for the appropriate skill\u2014then disable it for the rest of your Colonists. You can check a Colonist's skill in a particular task by hovering over the box for it or by checking the 'Character' tab after you've selected them in-game.Is there a goal in RimWorld?
In Rimworld, the player manages a colony of people with the goal of escaping the planet by researching and ultimately manufacturing the required space travel technology.Can you do anything in RimWorld?
You can trade and make allies, complete missions, give gifts to win favor, and call in help when you need it most. But the heart of the game is your colony and the people that live there. I get attached to my colonists, or pawns, as players often call them.The First 8 Tasks in Rimworld - Beginner's Tips and Getting Started Guide
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Images: Anete Lusina, Felicity Tai, Felicity Tai, Frans van Heerden