What was New World Computing's "Hall of Heroes"?

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After finishing Anvil of Dawn, a message appears that congratulates the player and shows the achieved game score.
They invite you to send your game score to this address:
Hall of Heroes
New World Computing
PO Box 4302
Hollywood CA 90078
As there is no New World Computing anymore (well, and as the game is 20 years old), I guess this won’t work anymore.
But does anyone know what would have happened back then? What was the point in sending your score to them? What was this Hall of Heroes?
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New World Computing (2002)
Sources: Stack Exchange - This article follows the attribution requirements of Stack Exchange and is licensed under CC BY-SA 3.0.
Images: Ivan Babydov, Prateek Katyal, Cup of Couple, Max Vakhtbovych