Clothing or stone houses for the winter?

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I have my weather condition set to the second one (one level above Mild) then when the winter came, almost all the families are like freezing.
It says that stone houses can provide hotter temp. but since I'm just starting, it might take some time to gather resources and upgrade all the houses when I saw this research for 'clothing'.
Is it wise to wait for resources instead and upgrade the houses or is this clothing an alternative?
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3 Levels of Cold Weather Clothing: Cool, Cold and Extreme!
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Images: stein egil liland, Plato Terentev, Max Vakhtbovych, Max Vakhtbovych