How to launch Forza 7 from PC?

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Sorry to seem dense. I purchased and installed Forza 7 on my PC. Microsoft put a Forza 7 icon in the Windows 10 start menu. Clicking it does nothing. Dbl-clicking, nothing. I opened the Xbox Console companion, Forza 7 shows up there, with "Play" button. Clicking that does nothing. Is there some trick to this? Why does it have to be this challenging to simply launch a game? This is my first X-box game on my PC, I play Steam games all the time with no issues. Thanks
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How do you get Forza 7 to work on PC?
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FORZA MOTORSPORT 7 IS AN XBOX PLAY ANYWHERE TITLE OFFERING CROSS PLAY CAPABILITIES ON XBOX ONE AND WINDOWS 10 PCs.How do I launch Forza 7?
The game may have encountered an issue with a recent update (Windows, Drivers, Content) and refuses to run with crashes or missing updates. Make sure your Graphics Card is updated with the latest patch after the windows update.FORZA Motorsport 7 - All ERRORS FIXED {Registering Universal app failed!}
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Images: Kelly L, Wendy Wei, Anna Shvets, SpaceX