New to it... what does "business demand" mean in Tiny Tower?

New to it... what does "business demand" mean in Tiny Tower? - Gray Concrete Building

In the game "Tiny Tower" if you click on "menu" and then click on "stats" it will show "retail" , "creative" , "food", etc.

Below the graphs there are percentages, and above the graphs it says "business demand".

What does that mean? Does it mean something like the lower the number the more of that item I need? Or the less I need?






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Sources: Stack Exchange - This article follows the attribution requirements of Stack Exchange and is licensed under CC BY-SA 3.0.

Images: Pixabay, Mike B, Pixabay, Laura Tancredi